Google recently launched a core update (Google August 2024 Core Update) that introduced significant changes intended to boost the quality and relevance of search results. For business owners, staying aware of this update and adapting to it is vital to keeping their online presence strong and growing. This blog breaks down what you need to know about the core aspects of this recent update and also offers you valuable insights on ways to align your website with this major update.
Table of Contents:
- What is the Google August 2024 Core Update?
- Core Objectives of the Algorithm Changes
- How Can Your Business Adapt to Google’s Core Update?
- Avoid These Common Website Errors in the Wake of Google’s Core Update
- Bringing Everything Your Business Needs to Be Successful Under One Roof
What is the Core Objectives of the Google August 2024 Core Update
This latest update was launched on August 15, 2024. It intends to enhance the quality
of search results by providing users with more accurate and helpful content and by
displaying less low-quality SEO-focused content. The algorithm change considers the
feedback received from a group of people in the preceding months. Google intends to
bridge the gap between users and high-quality websites, which also comprise small
websites that post helpful and non-plagiarized content that aligns with the searches of
users. This major change by the tech giant intends to better capture enhancements
done by the website so that they can keep displaying the very best results to the users.
Core Objectives of the Google Core Update
Better Relevance
Enhanced understanding of context: Google’s algorithm now has an improved
understanding of the search query context. Therefore, more priority will be given to
content that aligns with the search intent of the user.
Content alignment: A piece of content will rank higher only if it aligns well with the
search queries of the user.
Quality of Content
Prioritising Reliable Content: Google is prioritising well-researched and reliable content.
Therefore, websites that offer such content will gain an edge from this algorithm
change.
Better search ranking: Google favours content that not just engages a user but also
covers a topic in depth.
User Experience
Smooth Navigation: For websites with seamless UX, it’s probable that their rankings will
be better.
Superior performance: Expect improved performance for highly engaging websites
containing relevant and fascinating content.
Website Changes
Is your website undergoing changes in rankings? Then it’s high time you analysed the
content and quality of your website. Adapting to Google’s core update goes a long way
towards skyrocketing your rankings.
How Can Your Business Adapt to Google’s Core Update?
Adapting to the algorithm changes calls for a strategic approach. Below are steps to
align your business with the Google updates:
Evaluate Content Quality
Assess the quality of your website’s content. Check whether it’s properly researched, correct, and reliable. Your emphasis should be on crafting content that demonstrates expertise and authority. Check and spot content gaps. It’s also important to put thought into the relevance of your content. Check whether the user intent aligns with your content. Does your website give answers to all of your users questions? Make changes to your content after using tools such as Google Analytics and Search Console to determine the queries that cause traffic to your website.
Optimise Website Navigation, Speed, and Mobile Experience
Make certain that your website navigation is effortless. Your users can discover what
they want in no time if you have a well-organized website. Go for website speed
optimization, because your UX and rankings will be badly affected by pages that load
slowly. Check the performance of your website on mobile devices. As more and more people
prefer accessing websites from their smartphones, you can’t skip doing mobile
optimization. The content you craft should compel users to stay on the website for more. If the
customer engagement metrics are high, it will impact your rankings for good.
Natural Keyword Integration and Technical Excellence
Perform keyword optimisation on content, but ensure that you incorporate them
naturally. Keyword stuffing is a big no, and try to offer as many valuable insights as
possible. Whereas, when it comes to technical SEO, make certain that the website’s
technical aspects are in great condition. resolve errors and broken links. For Google to
understand your content well, implement structured data.
Keep an Eye on Trends and Adapt Accordingly
Use tools such as Google Analytics and Google Search Console to check the
performance of your website. Watch the alterations in rankings, website visitors, and
their behaviour. Get ready to make adjustments according to the data you gather and
the repercussions of the algorithm change.
It’s also important to be informed of everything about SEO. As it’s a constantly changing
field, being always informed of future updates and industry trends makes your website
competitive.
For a lot of websites that were affected by the algorithm changes in the previous year,
the latest changes offer a ray of hope. Websites that have had a hard time with past
changes may see their content valued if they adhere to the new quality standards. And
this calls for a balanced approach.
Avoid these common website errors in the wake of Google’s core update.
Avoid Keyword Stuffing for Better SEO
Do not stuff keywords. Your rankings can be affected by practices such as stuffing
keywords with no thought into readability or value. You should emphasise the natural
inclusion of keywords into valuable content. It’s also important not to craft low-value
content only for the purpose of ranking. Also keep in mind that Google penalises thin
content with little or no value.
Maintaining Personal Touch and Realistic Expectations in SEO
Never depend a lot on automation. When you rely more on automation, it could result in
a lack of personal touch, and that’s not something that both Google and users value.
You should also be mindful that patience is key; results won’t come instantly. When you
adapt your website to the core update, it will take a long time to see it in the rankings.
Monitor Analytics and Value User Feedback for SEO Success
Keep an eye on your analytics to see how the algorithm change is impacting your
website. Not focussing on it could result in overlooked improvement opportunities. You
should also steer clear of user feedback. Being attentive to your audience is vital.
Gather opinions from your audience and tweak your content strategy accordingly.
Bringing Everything Your Business Needs to be Successful Under One Roof
We are an SEO agency in Kerala, pushing limits and crafting new methods to make
your business stand out. From custom web development to branding, using a whole lot
of strategy, we will help your business thrive.
To maintain and enhance the search engine performance of your website, staying on
top of Google’s core updates is vital. Attain victory by emphasising content quality, UX,
and SEO best practices.
Our SEO company in India stays on top of the latest SEO updates. Therefore, we can
help you tackle the challenges of the Google algorithm changes and make certain that
your website stays competitive. No matter what your requirement is, be it overcoming
the negative impact of the core update or developing a content strategy, let GL Infotech
be by your side. We can conduct a website analysis, find improvement areas, and craft
content that stands out and ultimately climbs the search rankings.
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