Is your business struggling to stand out in a crowded marketplace? What if the secret to skyrocketing your business growth lies in custom website design? In the current highly competitive environment, a generic website that lacks that special something doesn’t stand out from your competitors and affects how your customers perceive your brand. Rather, a custom website that reflects your business and features inspiring content can be a game-changer. It also lets you integrate your ERP, CRM, and e-commerce. According to a survey, almost 90 percent of customers are ready to spend more on products from the brands they trust. Earn the customers’ trust with the power of a custom website! Keep reading this blog to learn how a custom website can be one of the keys to transforming your business into a huge success.
Table of Contents
1. Custom Web Design as Catalyst for Business Expansion
2. The Risks of Ineffective Web Design for Businesses
3. Key Components of Exceptional Web Design
4. Showcase of Our Successful Custom Website Project
5. Let Us Assist You with Custom Website Design
Custom Web Design as Catalyst for Business Expansion
Makes the First Best Impression
First impressions matter a lot, regardless of the distinctiveness of your products or your service quality. If your website seems confusing and hard to navigate for visitors, you can expect them to leave it very quickly and won’t visit it again. You could miss out on the opportunity of a successful conversion. A custom web design tailored to your unique needs is made to impress. It not only entices visitors but also plays a key role in building trust in your business.
Stand Out with a Custom Website Design
What makes your business website distinct from that of the top players in the market? Is your website identical to that of every other existing website? Then you’re not giving any reasons for your customers to hire you but not another business. The secret lies in custom website development. Customers will be drawn to your website if it has extraordinary quality. If you’re looking for business expansion, then standing apart from the rest is instrumental. Therefore, you can rope in a custom website design agency to design a website that’s uniquely yours. If you hire a seasoned agency like GL Infotech, you will get an edge through enhanced engagement, conversion, and SEO.
SEO-friendly structure
If you need a larger number of website visitors and want to take a product- or sales-related action, SEO is the key. In the absence of SEO, your customers won’t find you in their search results. A professional web design company can deliver an SEO-friendly website for you. A custom web design will impact vital search engine ranking factors.
However, backlinks are one of the most prominent ranking factors for Google. A stunning and attractive website design earns more links. In the latest update, Google started placing more emphasis on websites that offer a remarkable user experience because of fresh, captivating content. Therefore, the more you impress your traffic, the better you will influence the signals that matter to Google, ultimately increasing the traffic and growing your business.
Maximises ROI
Although a custom web design calls for more initial expenditure, you will reap the benefits over the long term. Therefore, just as with every move you make for your business, you need to ponder whether that decision contributes to your revenue. A better ROI is certain with a custom website design. A custom website attracts more traffic, offers them a great customer experience, and allows conversion. Due to this, it’s a good idea to consider your website an investment and not an expense.
The Risks of Ineffective Web Design for Businesses
Costs Your Customers
Customers have become more astute and demanding regarding a website’s user experience. The same goes with SEO too. If a website is neither SEO-friendly nor UX-friendly, it will cost your customers because of slow load times, a lack of mobile optimisation, a confusing layout, or difficult navigation. Your website visitors can become annoyed, which leads to business loss. An SEO and UX-focused website is the key to making them stay for more, which makes them actually become your customers.
Lack of Credibility
Do you know that the first 50 milliseconds after a user visits your website is the time they form an opinion about your website? Although, even if you succeeded in grabbing their attention for more time, their opinion about your website is still affected by your website’s look and feel. If the layout or content fails to attract users, they’re bound to leave your website. This accounts for 38% of users.
Impacts on Your Google Ranking
No matter how much effort you have put into your SEO strategy, it will be in vain if you have an unattractive website with a high bounce rate. This is due to a rise in bounce rate, a sign that your users don’t find your website to be of high quality. Due to this, your Google ranking will drop, and imagine the consequence: your customers won’t find you but your competitors.
Reduced Sales and Revenue
Generating leads and sales is one of the key motives of a website. You expect prospects to find your business, become converted, and take sales-related action. Forget about any sales if they’re not doing anything as mentioned. If you hire an agency for website design and development, you will spend a fortune on hosting, updates, and maintenance. If everything you’ve done to bring your business offerings online doesn’t result in conversions, you’re simply wasting your money. Your custom website design should tick all the boxes of enticing, engaging, and persuading customers to buy your product.
Key Components of Exceptional Web Design
Effortless navigation: Ensure easy navigation for your website visitors so they stay longer. To ensure this, a custom website design agency must emphasize the search intent.
Responsive design: If your website is responsive, it will look and feel the same and have a smooth user experience. This is vital for user engagement and retention.
Impressive content: An impressive copy is all you need to keep your audience hooked to your website for long.
Meaningful Images: Images boost your website engagement. However, care should be taken to not go overboard with a lot of images.
Showcasing Our Successful Custom Website Projects
With the power of our custom website development, we enabled transformative success for our clients, including Jos Alukkas, SAS, Hailstone Innovations, Carrotcomm, and more. We crafted Jos Alukkas Online with a responsive mobile-first approach across devices to gain website visitors and drive customer engagement. The website for Hailstone Innovations is simple yet effective and showcases the business’s value to its customers. SAS’s custom website goes a long way towards positioning the US-based spare parts distribution company as an industry leader. The potential of a design-focused approach is best reflected in the website designed for Carrotcomm.
Each of our above-mentioned projects ticks all the boxes of all the characteristics required for the best custom web design: user-centric design, responsive design, clear navigation, fast loading speed, and visual appeal. Let us help you achieve the same outcome with our web design and development expertise!
Let Us Assist You with Custom Website Design
Looking to build a better website that will help your business grow and thrive? As a custom website design agency, we have helped business owners like you get an edge from their online presence. No matter your intent, be it engaging an audience worldwide, encouraging sales online, or letting others know about your products, we are committed to crafting a website that lets you achieve your goals.
With a vast experience spanning more than 20 years, we craft custom websites that align with our clients’ goals, including corporate websites, eCommerce websites, educational websites, landing pages, one-page websites, and more. Our custom website design ensures your website is responsive, easy-to-navigate, and reflects the essence of your business.
Never settle for a one-size-fits all website! Choose our expertise to build a website that grows with your business. Don’t just take our word for it; see it for yourselves from our works and check out our case studies. Associate with GL Infotech! Our custom website design goes far beyond just appearance; it’s a growth engine for your business.